Our eyes can only grasp images for one-tenth of a second. And it has everything to do with how the human brain processes images. These images provide an illusion, showing a swift action when presented in fast succession. It entails creating one single movement from successive images or drawings. In layman’s terms, animation consists of using a series of pictures. That goes without saying, animation tells your brand story in amusing, entertaining, and unique ways, which makes 2D animation perfect for company or personal portfolio websites. The more movement in your picture, the easier it is to depict a story. What is 2D Animation?Īnimation is a facet of graphic design that leans more toward motion. Scroll to the bottom for our special surprise to get you started with 2D animations. Otherwise, it’s best to leave 2D and 3D animations to experts like Penji. If you have 2D animation experience, we’ve rounded up seven of the best free 2D animation software for your DIY projects. And if there’s one thing consumers love–it’s storytelling! That’s why brands consider 2D animation in video tutorials or branding materials because it’s fun and engaging.

Animation can leverage your brand’s marketing campaigns through impressive motion techniques and compelling storytelling.

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